This student project, led by AEL Brian Lucid at the Massachusetts College of Art and Design, asks students to identify a social group that they feel is underserved in the digital marketplace. Based upon demographic research and ethnographic “field studies”, students then develop a proposal for a prototypical digitally-centered service — with multiple touchpoints — tailored to their user group.
By: Brendon Gouveia, Ryan Tindal & Carl Bowman
By Ryan Boye, Nathan Hass, Matt Kaiser and Phil Pham
By Will Millar, Pernilla Kaiser, Jeremiah Louf and Will Bruno.
By Erik Lund, Kimber Couzo, Zornitsa Leseva and Erin Davis
By: Ally Phelps, Jenelle Valencia & Tommy White
By Maggie Walker, Geoffrey Matheson and Neil Burdick.
